Grey Goose, the world’s leading super-premium vodka, celebrated one of its global summer pop up experiences, #BoulangerieBleue, in Vancouver at Waterview Special Event Space.
As part of an experiential campaign, private guests were transported to the French Riviera via water taxis, and entered via a secret entrance. Waterview was transformed into a traditional French bakery, filled with baskets of fresh artisanal baguette made from fine wheat from Picardie, the very same wheat used in Grey Goose vodka.
The Grey Goose Camionette, an innovative martini cocktail bar, held private consultations outside the venue. Guests were given the opportunity to tailor a vodka martini cocktail to their own personal taste. The featured cocktail served was the Grey Goose Le Grand Fizz, a refreshing combination of Grey Goose vodka, St-Germain elderflower liqueur, and fresh lime, topped with chilled soda for a gentle effervescence.
Le Grand Fizz - the effortless cocktail
1½ parts GREY GOOSE® vodka
1 part ST-GERMAIN® elderflower liqueur
½ part freshly squeezed lime (approx. half a lime)
2 parts chilled soda water
Featured events included a Pour Masters Competition, a dinner for forty VIP media members, and an invitation-only bash for 300.
Celebrity Chef Jamie Kennedy from Toronto teamed up with Culinary Capers Executive Chef Stewart Boyles to execute a unique menu for the intimate dinner.
Pomme Gaufrette Gensac Caviar, paired with a Grey Goose Martini
Local BC shellish with side stripe shrimp, kusshi oysters, honey mussels, Ocean Wise scallops, yuzu radish, paired with a Grey Goose Cocktail de Vin Rose
Lois Lake Steelhead stuffed with apples, local beets, and beans, paired with Grey Goose Cocktail de Vin Blanc
Chocolate Almond Cake with Grey Goose Espresso Martini
Guests were transported to the playground of the rich and famous, as Waterview was transformed with the chic nautical vibe of the French Riviera, complete with sexy “yachts” for lounging, and sipping cocktails.
Fashion bloggers, notable foodies, and local key influencers were amongst the guests lucky enough to experience #boulangeriebleue
The late night bash featured DJ sets, with French House music and live music.
Branded Grey Goose cupcakes, created by the pastry department at Culinary Capers, were served by models carrying miniature hot air balloons
Guests ate, drank and experienced the joie de vivre of a summer day on the French Riviera in an event not soon to be forgotten.